One person running what normally takes four hires.
At most agencies the phone system, the call QA, the content publishing and the creative are four separate people. I run all of it for a US marketing agency, because the repetitive part is handled by systems I built.
Seven years in B2B sales and revenue operations. I started on the phones, which is why the automation gets built around how buyers actually behave on a call rather than how a flowchart says they should.
Christian Perales
Remote, US Central hours · English and Spanish
It's one machine, not four skills
Every piece feeds the next. That's the whole reason one person can hold it.
AI voice agent answers, qualifies, books straight into the calendar.
CRM tags, routes and rescues anything that slipped through.
Every call transcribed and scored, coaching reports generated.
Content engine keeps the top of the funnel full on schedule.
Monitoring catches a failure before it costs a lead.
Built on GoHighLevel, VAPI, Make.com and custom pipelines, wired end to end rather than bolted together.
What each piece replaced
AI phone agents on live customer calls
Inbound calls hit voicemail after hours and outbound follow-up depended on whoever had time. Leads died in the gap.
Voice agents covering inbound and outbound, with qualification logic, rules for handing off to a human, and calendar booking wired directly into the CRM. Prompts and scripts tuned against real call transcripts, not guesses.
Calls get answered and qualified around the clock, and booked appointments land in the CRM without anyone retyping them.
Callbacks that actually happen when they were promised
"Can you try me after four?" is where most outbound dies. Someone writes it on a sticky note, or nobody does, and the lead quietly goes cold. It's the single most common way a warm prospect is lost.
The agent hears the time the prospect asked for, that commitment is captured off the live call, and the callback is scheduled for exactly then. If they don't pick up, it doesn't stop. It enters a retry ladder with its own rules per outcome, and every attempt writes back to the CRM so nobody is called twice or forgotten once.
A prospect who says "call me at four" gets a call at four, without anyone remembering to make it happen.
Automated call auditing across 20+ partner accounts
The agency needed to show partner businesses how their staff handled inbound leads. By hand that meant listening to hundreds of calls per account, so in practice it never got done.
A pipeline that pulls recordings, transcribes, scores each call against a defined rubric, and produces client-ready coaching reports as finished PDFs. Every score is verified against the actual transcript, because a model will hand you a confident wrong answer that reads perfectly well.
Runs on a recurring schedule across 20+ partner accounts. Days of listening became a pipeline run plus a human review pass.
Content publishing that runs itself
Daily posting is the first thing that slips when a team gets busy, and it slips quietly.
A calendar built weeks ahead with slots held open for real-time content, feeding a scheduler that publishes to Instagram, Facebook and Google Business Profile automatically.
Publishing continues on schedule whether or not anyone is at a desk, and a failed post raises an alert instead of going silent.
Ad creative produced in house
Outsourced creative is slow and expensive, which means you test far fewer angles than you should.
A production pipeline for short-form video ads and landing pages, including AI-generated cast and scenes where live shooting isn't practical. Roughly thirty finished pieces to date.
New angles ship in days instead of weeks, so testing is driven by what the numbers say rather than by the production budget.
Monitoring, so automations fail loudly
Automated systems break quietly. You find out from the damage rather than from an alert, and by then it's been days.
Health checks and alerting across every live system, including off-box heartbeats, so a server going down is itself detected instead of producing a silence that looks like everything is fine.
Failures surface immediately instead of after they've cost leads.
Scaling a remote B2B sales operation
Ran the B2B sales and CRM operation at an early-stage B2B service business while monthly revenue grew from roughly $10K to over $200K. Owned the CRM build, lead routing, automation sequences, scripts and rep coaching.
I rebuilt the scripts from call recordings far too late. We ran close to a year on assumptions about why people said no, and the recordings told a different story than the pipeline did. That's why call review is now wired in from day one, and ultimately why I built the auditing system above.
Ad creative, produced in house
Written, cast, cut and shipped by me. No agency, no editor, no shoot day. Where you see people, the cast is AI generated, which is how a new angle gets tested in days instead of weeks.
A man walks a cemetery at night reading headstones. Each one is a dead company, with the cause of death on the stone. Rapid Response Restoration. 1.8 stars, four reviews. Est. 2015, closed 2022. "Nobody could find us online." He writes each one down.
Entirely generated: the location, the character, the fog, the crow. Same man and same graveyard across the whole run, which is the part that usually falls apart. The pitch is never spoken. You work out what's being sold from what killed everybody.
The same idea as the film above, cut as motion graphics. One concept, two executions.
Explainer. Turns an invisible problem into something you can watch happen.
AI-generated cast and scenes, cut as a straight direct-response spot.
How I work
CRM & automation
GoHighLevel end to end, Make.com, webhook and API integrations, lead routing, data hygiene.
Voice & conversational AI
VAPI phone agents, qualification and transfer logic, prompt design, calendar booking.
Reporting & QA
Automated transcription and scoring, call-quality auditing, client-facing performance reports.
Marketing execution
Paid social and search, landing pages and funnels, SEO, Google Guarantee and Local Services Ads, video production.
On AI: I use it heavily and I check its work. Nothing a model produced ships without a pass against the source. That review step is the job, not an afterthought to it.
Also built
- A dating app, iOS and Android, taken from concept to shipped product.
- Client websites, designed, built and deployed, including migrations off hosted page builders onto infrastructure the client owns.
- Voice agents outside marketing, including reschedule and callback flows with live transfer to a person.
- Internal tooling, monitoring, reporting and automation scripts that keep the systems above honest.
I ship production software, not just tool configuration. That's usually the difference when something needed doesn't exist yet.
Get in touch
Available for contract and fractional work in marketing operations, automation and conversational AI.
perales_c@ymail.comClient work is kept general here by design. Happy to walk through any of it in detail on a call.